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Differentiated product design will become a hotel lighting market competition

2023-04-18

With the opening of all kinds of star hotels in China, the competition between new and old hotels intensifies. Lighting, as an inventive tool to improve the charm quality of public space and customer experience, has increasingly become a key element for hotels to stand out in the fierce market competition.


It is worth mentioning that, "tourism foreign hotel star classification and evaluation" in the specification, especially added on the "lighting design with professional" request, in order to improve the quality of the hotel interior lighting, so that guests feel more warm. So, what makes a good hotel lighting design? Where will the future competition focus on hotel lighting? How about the future direction of hotel lighting design? In this edition we will discuss more.

酒店灯饰设计
 
  

What is good hotel Lighting?


Admittedly, the hotel space lighting is absolutely a relatively complex type, it includes the warmth of home, the beauty of social places, the warmth of dining space, the multi-function of meeting places and the quiet and relaxed leisure space. Therefore, in the hotel lighting design, should be based on different functional areas, through different lighting plans to achieve different lighting effects, render different atmosphere.


Of course, different types of hotels have different cultural micro styles, and different elements are required to be expressed through the lighting color. Among them, the positioning of the hotel determines the highlights of the design, the visual focus, and the key points of the lighting design. In today's hotel design engineering is not difficult to find a variety of lighting themes in which to create a different atmosphere and multiple artistic conception.


Hotel lighting request is not only function, function is one of the most basic needs to meet the branch, more is a good performance in the vision of the space, so that the space is bright and dark. Precisely, as long as the space "bright" comfortable, "dark" reasonable, to give people more feelings and emotional appeal.


The hotel provides a kind of mass service, lighting design should pay attention to the overall cognition of the guests. He said that we follow the design philosophy of "respecting the characteristics of the building and touching everything with the story of the light". In the end, what we are touching is the people and the emotions of the people, so the best hotel lighting design is two words "touching".


Can say, lighting is no longer just play the role of lighting, it is the punchline of hotel design. In the final analysis, the role of hotel lighting lies in the application of warm lighting environment to invent a good crowded atmosphere, convey to the guests the hint and feeling is: cordial, warm, safe, elegant, private, but also must be clear and accurate, can fully show the effect of different light source lighting, and ultimately absorb guests leave wonderful memories and visit again.


Where is it going?


With the steady development of China's economy under the new normal, China's hotel industry has entered the transformation period of the industry, hotel design is also bound to face the transformation period of transformation and adjustment, we can not help but consider, on the hotel lighting design, where is the focus of competition in the future? What will be the dominant trend in the future?


Differentiated products are the next focus of competition


Future hotel lighting competition is extremely harsh, in the business war who master ups and downs? Speaking of competitiveness has been inseparable from the product, product competition is inseparable from the function. In the hotel lighting, the construction of the hotel atmosphere, the interpretation of the hotel brand is the need to decorate by lighting. Demand from the following aspects of efforts:


First of all, improve the competitive talent of the product, which comes from the understanding of the lighting needs of the hotel. We think more about the past experience and about the lighting needs of high-end hotels, stop more in-depth discussion, in the lighting distribution of the whole product. As long as the light distribution is comparable to the outstanding state, it must be competitive.


The second is the service, the hotel lighting is not a simple home, shopping mall lighting so simple. It has a lot of central, especially high-end hotels have a certain artistic component, we need to know how to decorate space and lighting to achieve the best effect, so the whole professional technical service team is also an advantage in the future competition, we also do optimization from time to time.


The third point is product intelligence. No matter home lighting, road lighting, have been in intelligent application more. Hotel lighting will be more common in intelligent application, more high-end, it is not only dimming, color, may involve more things.


Quality first, separate production quality quantity everything is out of the question. Differentiated products will be the focus of competition in the next step. As long as we can meet various specialized and specialized needs, have strong independent research and development production talent, have the courage to innovate, meet various scenario-oriented lighting requirements, and achieve the best lighting experience effect, we can stand out in the competition and win the market.


Overall lighting design processing plan + intelligent products become the mainstream + alternative light source with strong compatibility + high-quality devices, after-sales service + good brand image and channel implementation


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